Acme Rainy Season — 45s film

01How to read this

This is the working record of the choices made while producing your deliverable: what was explored, what was set aside, why, and where a person worked on the output by hand. Countersigning it at each milestone is what makes it a record both parties hold.

02key_visual

12 directions were generated and compared. 3 were set aside. Recorded reasons: Palette reads cold, breaks the brand guide; Crowd density hides the product; Crop loses the signage the client asked to keep. The direction taken: Warmer palette matches brand guide s.4 and keeps the product readable. A further choice was recorded without a saved candidate set (Chosen from a batch reviewed on a phone; no export was kept).

human 58% · generated 42% · 10 decisions recorded

03character_paint

2 directions were generated and compared. The direction taken: Second pass reads better at broadcast scale. A person then worked on the result directly for 4.8 h.

human 80% · generated 20% · 5 decisions recorded · 4.8 h hands-on

04camera_move

4 directions were generated and compared. 1 was set aside. Recorded reasons: Background warps on the shop sign. The direction taken: Cleanest push-in; sign stays stable through the move.

human 56% · generated 44% · 4 decisions recorded

05voice_over

6 directions were generated and compared. 1 was set aside. Recorded reasons: Reads as an announcer; wrong register for the brand. The direction taken: Take 5 lands the final line without pushing the sell.

human 56% · generated 44% · 4 decisions recorded

06script

3 directions were generated and compared. The direction taken: Draft 1 keeps the rain metaphor without stating a benefit claim. A person then worked on the result directly for 3.4 h.

human 82% · generated 18% · 7 decisions recorded · 3.4 h hands-on

07Milestones and countersignatures